There are essentially four ways to grow an enterprise.

1. Get more customers

2. Get customers to buy more each visit

3. Get customers to return more often

4. Increase the prospect to customer conversion rate

The Effective Marketing System

Through the Effective Marketing System, you will grow your business through all four ways. There are various strategies in my system that we personally work with you to implement in your business to achieve an increase in profits.

We specialize in direct marketing, which is essentially communicating to your consumer in a way to elicit a response, of which is measurable and quantifiable. This type of marketing is far from what your normal advertising agency will try to sell you. Instead of getting expensive advertising without any means of knowing if it worked or not–you are getting solid, reputable tactics proven most likely to produce favorable results for your establishment through the avenues of direct mail,  e-mail, telephone, search engine optimization, social media, and traditional advertising media.

However, every business is different.  What tactics one business owner needs, may not be what another needs. The Effective Marketing System can be tailored to fit exactly to what quintessential components may be missing in your marketing strategy. Each business we take in as a client must have potential for growth and at the same time be able to handle that growth, which means that our system isn’t right for everybody.

To see if your business qualifies for a consultation, click here.

USP Creation & Integration

A Unique Selling Proposition (USP) is a definitive statement telling why prospects should bring their patronage to your business over your competition in 90 words or less. JP Consulting will work with you to make your business stand head and shoulders over competitors in the marketplace by helping you articulate a clear and compelling USP. It will improve your prospect-to-customer conversion rate as your competitive advantages become more eminent, granting you higher positioning.

Generating Referrals

Referrals are the absolute best type of client or customer to bring in to a business, because they have already been pre-sold and are prepared to purchase. Roughly 25% of your business should originate from referrals, and JP Consulting can help you get to that milestone. Work with us as we aid you in orchestrating referrals by setting up effective programs and campaigns targeted towards the specific types of your clients or customers who are most likely to refer.

Past Customer Reactivation

When looking for a quick increase in profits, past customers are the best go-to source. They already have bought from you in the past, so therefore are familiar with interacting with your establishment, but have drifted away for one reason or another. We can help repair these relationships and get them buying from you regularly again.

Search Engine Optimization (Available Separately)

The yellow pages are dead. When a prospect is shopping in your market, they go straight to a search engine and 99% of all organic traffic is directed towards first page listings. So if you want more free, organic traffic flowing to your website from the search engines, SEO is the necessary route. Work with us as we perform deep and thorough keyword research with your ideal customer or client in mind, and engage in aggressive competitive analysis to determine exactly what you need to be listed on the first page.

Upselling & Packaging

At least 20% of customers or clients will take advantage of upgrades when you simply make them available, which increases your revenue at little to no cost. Bring about  more profits and higher efficiency in your business by offering your products and services bundled or packaged in a value-based manner. Make sure you’re letting your clients or customers buy from you in the easiest and most helpful fashion by packaging and upselling. Both of these tactics can increase your average transaction size by 100% or more.

Mobile Marketing (Available Separately)

What if you could instantly contact your customers, clients or patients in real-time, wherever they are? In our modern day, virtually every single person carries a cell phone–and text messages are never ignored; 95% of them are opened within 15 minutes.

Work with JP Consulting as we help you generate new customers, sustain and develop a stronger relationship with your customer base through SMS Mobile Marketing, QR Coding and having a Mobile Web Presence. Keep your customers or clients coming in with lucrative offers, and fun quizzes or text-to-win contests sent directly via text message to their phone.

Lead Generation

Selling is much easier when you have higher positioning in your marketplace. Have your prospects identify themselves with your enterprise after sharing a free, valuable, informative or educational product or service. Help to partially solve your prospects’ problem, meet their need or desire before they do business with you to set yourself apart from your competitors. Stop chasing your customers or clients and have them come to you. So each time you communicate with your clients through your systematic process, they are carefully being moved through the buying process, closer to their desired solution: your product or service.

Let JP Consulting work with you to develop and integrate a systematic selling process to educate and qualify your prospects at the same time.

Direct-Response Copywriting

Deliver hard-hitting, incredibly compelling laser-targeted copy exclusively to your ideal prospects, who are most likely to buy from you. Appeal not only to their external-desires, but to their deeply rooted central-desires which have the highest potential to trigger their buying decisions. From sales letters to telemarketing scripts, every marketing campaign created and integrated with JP Consulting includes this style of copywriting specifically tailored to each of our client’s ideal prospect’s needs, wants and desires.

To see if your business qualifies for a consultation, click here.